German philosopher Arthur Schopenhauer: “Talent hits a target no one else can hit; Genius hits a target no one else can see.”

Multiliteracies/ Multimodalities and Synaesthesia, the emergent creation of qualitatively new forms of meaning as a result of "shifting" ideas across semiotic modes (p. 36).

Kress, G. (2003). Literacy in the new media age. London: Routledge.